On-time delivery (OTD) and on-time pickup (OTP) metrics are overdue for a rethink.
A 98% success rate might look impressive on paper, but without context, it falls short. Hitting 98% within a 12-hour window is one thing—achieving it in a 4-hour window is a whole different challenge.
Precision isn’t just optional anymore; it’s the expectation.
Today’s consumers and businesses demand real-time accuracy, not vague promises of 'sometime today.' The game has changed—it's about delivering or picking up exactly when you said you would, with ever-tightening windows.
As logistics leaders, it's time to redefine what 'on-time' really means and set new standards for precision, speed, and reliability. Those who lead the way in reshaping 'on-time' will define the future of logistics.
